All images and quotes on this page come the official press kit, which was presumably intended for reproduction.
KinderEggs
at
Moonmilk
On July 15, 1997, Nestlé announced Nestlé Magic,
their answer to
Ferrero's KinderEggs.
The Magic egg is about three inches in diameter and perfectly spherical,
and the toy ball inside is about two inches, making it significantly
larger than KinderEggs; the shell is made with one ounce of milk chocolate.
It's expected to sell for about $1. The
first series features characters from Disney movies.
They never ever use the word "egg."
IS NESTLÉ DEFYING THE FDA BY MARKETING NESTLÉ MAGIC?
ABSOLUTELY NOT!
- FDA is not in the practice of granting pre-market approval for food products.
- The FDA has been aware of our plans to ship Nestlé Magic well in advance of the introduction and has not objected.
- The FDA's preliminary review of our safety data supports the conclusion Nestlé Magic complies with relevant safety requirements and presents no public health risk.
- The FDA stated "Because no such regulation currently exists, Nestlé markets the product at risk of agency enforcement action." In fact, all products sold are subject to agency enforcement action and this could be applied to any food product at any time.
- Nestlé Magic ball and toys meet all Consumer Product Safety Commission (CPSC) safety standards for kids of all ages, including the small parts rule. The U.S. CPSC safety standards are among the most stringent in the world.
# # # #
The first series of toys "features 24 of the most popular characters
from recent Disney hits -- 101 Dalmations, The Lion King, Aladdin
and Hercules. Also, "New toys will be brought out every siz
months to keep the wonder and fun going on and on."
The Disney toys are mostly one-piece figures; some have moving parts or come in two or three pieces to be assembled; Zeus glows in the dark!
They've made an effort to make the packaging fun, too:
Also, the plastic balls come in several colors which you can mix-and-match. Another reason to buy more and more! "Will your collection have every variation? Will you have the green/green, green/purple, green/blue combinations, just to name a few? And if you do, will you trade them with your friends or keep them all to yourself?"
- Start with the fun, richly illustrated box. Carefully open it along the perforated edges to keep it in "mint" condition so you can have a special place to store treasures with the colorful graphics and magical feeling over and over again.
- Then, unwrap the multi-colored foil and hold it up to the light to watch the stars sparkle. You can use the foil to make cool airplanes or origami jewelry.